All Pennwriters Courses are conducted in a “live” presentation format utilizing the Zoom platform. If a conflict arises based on the required meeting times, please contact the instructor and Online Courses Coordinator to find a possible solution. ALL sessions will be recorded. Recordings are available to participants for 1-2 weeks after each recorded session.
PLEASE NOTE: You should receive a confirmation email upon registering for the course from both Club Express and the Online Classes Coordinator. If you do not receive either emails, please reach out to the Online Classes Coordinator immediately so you do not miss out on information for your class.
This beginner-friendly workshop will walk authors through the basics of creating and managing
Amazon Advertising campaigns. Learn how Amazon ads work, how to choose keywords, set
realistic budgets, and target readers who are most likely to buy your books. We'll explore
sponsored product ads, bidding strategies, and ways to track your results without wasting money.
Author Benefits/Takeaways—Participants will:
- Understand Amazon advertising: Learn how Amazon ads work and which types are most useful for authors
- Create an Ad Campaign: Set up a basic Sponsored Products campaign from start to finish
- Choose Effective Keywords: Find relevant keywords and target similar books to reach
potential readers
- Set Budgets and Bids: Establish affordable daily budgets and bidding strategies to control
advertising costs
- Measure and Improve Results: Understand impressions, clicks, sales, and advertising cost of
sales (ACOS) to determine what's working and make adjustments.
Instructor Bio:
James Rada, Jr., is an Amazon.com-bestselling author of historical fiction and non-fiction
history. His books include Strike the Fuse, Canawlers, and Battlefield Angels: The Daughters of Charity Work
as Civil War Nurses. He has received numerous awards from the Maryland-Delaware-DC Press
Association, Associated Press, Maryland State Teachers Association, Society of Professional Journalists, and Community Newspapers Holdings, Inc. for his newspaper writing.
E-Mail: jimrada@yahoo.com
Website: jamesrada.com
Amazon: www.amazon.com/stores/James-Rada-Jr/author/B001K8UU88
Facebook: www.facebook.com/jamesradajr
Instgram: www.instagram.com/jamesradajr/