Friday Networking Luncheon with publicist Claire McKinney
$28 for Pennwriters / $35 for nonmembers
Plan-Ahead Promotion: Branding and Marketing Strategies to Use Before you Publish
Whether you have finished writing your book or it’s in the final editing phase, it is never too early to start thinking about promoting your work. Veteran book publicist and marketer, Claire McKinney, will explain why it is a good idea to plan early; examples of some successful strategies for priming the market for your book; and how to implement them.
• Roast Sliced Sirloin of Beef – with a Bordelaise sauce, chef’s choice potato & vegetable
• Grilled Chicken Bruschetta – marinated grilled chicken breast topped with tomato, basil, garlic and olive oil with chef’s choice potato & vegetable
• Pasta Primavera Marinara (vegetarian) with fresh vegetables and Marinara sauce
*All entrees include a Caesar salad and chocolate mousse
Friday Published Penns Luncheon with multi-award winning author Jim Rada
$23 Published Penns ONLY
Writing Past Your Book: Get Paid While Promoting Sales with Jim Rada
Facebooking, tweeting, and blogging all play an important part in self-promotion, but what if you could promote your work, build readership, and get paid to write — all at the same time? James Rada, Jr., a full-time freelance writer and novelist, will offer strategies that he uses to make money while promoting his work, including short stories that bridge the gap between novels, nonfiction articles that expand your platform, backlist revival, and presentations about writing in general or your book in particular. He’ll touch on writing query letters to magazines, pitching a column to newspapers, self-publishing short supportive works, and making public presentations at libraries, fairs, and conferences. Immediately following the luncheon, please stay for an interactive demonstration on KDP, Jim’s preferred way to get short stories into his readers’ hands, plus Smashwords if time allows.
Lunch is a Wrap Buffet – ham/turkey/veggie wraps, soup du jour, potato salad, broccoli salad, pasta salad, hummus with Pita Chips, freshly baked cookies and brownies
Note: Must have Pennwriters Published Penn status to attend.
Friday Keynote Dinner with Gayle Lynds
$50 for Pennwriters / $65 for nonmembers
“Confessions of a Spy Writer”
Sauteed Chicken Mediterranean – Breast of chicken topped with Mediterranean vegetables and feta, chef’s choice potato & vegetable
Poached Salmon with a Light Basil Cream Sauce, chefs choice potato & vegetable
Stuffed Peppers (vegan/vegetarian/gluten free) – stuffed with wild rice
*all entrees include dessert (chocolate cake w/peanut butter icing or raspberry topped cheesecake – alternating plates)
Saturday After-Hours Social
Shaken, Not Stirred.
Calling all International Men of Mystery and Femme Fatales.
Join us on Saturday Evening, May the 19th, at precisely 8:00 pm.
Dress to impress, and enjoy spirits, hors d’oeuvres and perhaps some dubious company.
20 big ones gets you through the door.
* price includes your first 3 drinks*
Conference Workshop Schedule (.pdf)